For Traction, Go to the M.A.R.T.

Time is the most precious resource for any startup, and traction is how you prove you're using it wisely. Our M.A.R.T. framework helps founders focus on Measurable, Actionable, Relevant, and Time-bound metrics that actually move the needle. Like a stopwatch in hand, every decision should be measured against whether it's creating real momentum toward your goals.